In our business, there is much more to an offer than the name. In this case, AXA’s offer may not have been the best on paper, but when the actual case design was evaluated, they stood atop all other competitors. Combine AXA’s product and offer with a helping hand from our and product wholesalers, you have over $352K of placed Target Premium. Read on to learn how it all went down. AT A GLANCE: Product: BrightLife
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